AI-based text generation with ChatGPT

Automated text generation with AI opens up a fascinating world of possibilities where creativity and technology go hand in hand. But let's not ignore the fact that the responsibility for the content we create always lies with us humans, even in the digital era.

GPT-3.5
Chatbot, OpenAI

ChatGPT, Dall-E, Deep-L - artificial intelligence, AI for short, is on everyone's lips. It is now ubiquitous and revolutionizing numerous industries, including marketing. The ability of AI systems to learn, analyze, and make intelligent decisions about complex tasks has transformed the way companies interact with their customers and engage their audiences.

In these exciting times, we too have taken another step towards automated digitalization: the creation of a chat-GPT connection that can open up completely new possibilities for our customers. So far, we have implemented the connection and tested it using concrete examples. The results were definitely convincing.

Here is an impressive use case illustrating automated text generation based on a typical PIM product description using ChatGPT. So that you can understand how we proceeded, we have attached the respective prompt to the AI. 
It's best to try it out for yourself! 

Use case

Bottom line: If you know typography, you've probably noticed that the dash has been swapped for a hyphen. It is therefore recommended to check the texts in any case before using them. However, the results are impressive. 

In interaction with the crossbase software solution, interesting possibilities could arise. However, these are always dependent on our customers' requirements and raise some questions that need to be addressed:

• Are predefined instructions for ChatGPT applied to the entire product range or only to specific item (groups)?
• Do text generation processes run automatically overnight so they don't consume resources during the day?
• How are text elements or product features selected? Manually by employees or by specifications from the machine itself?
• Are the generated texts saved back into the database at the push of a button and referenced directly to an item, or is this maintained manually by staff?

Especially with our application example, you can imagine the impact this development would have and the resources that could be saved. Not only time but also enormous cost savings would be possible.
We look to the future with excitement and are always ready to develop new solutions for our customers.